History
Owned by the Sociedade Esportiva Palmeiras football club, this multipurpose arena was renamed Nubank Parque in May 2026 following a new naming rights agreement that replaced its previous name, Allianz Parque. Recognized as the largest multipurpose arena in Latin America and ranked among the top 20 in the world, the structure is designed to accommodate up to 50,265 people for concerts and shows, as well as up to 43,723 spectators for sporting events. Visitors highlight the venue’s versatility, which integrates contemporary dining, coworking spaces, and hospitality options such as the FanZone, establishing the site as one of Brazil’s premier entertainment hubs.
The Experience
The multipurpose arena accommodates up to 50,265 people for concerts and shows, and includes an amphitheater with a capacity of 16,485 spectators. The facility features specialized areas such as the FanZone, which offers hospitality packages featuring live sets by bands and DJs, and Braza, a restaurant focused on contemporary cuisine. The complex also houses Base Coworking, a workspace with views overlooking the pitch, and the Palmeiras Store, the official retail outlet for club merchandise.