Jorge Ben Jor brings his ‘Alquimia Popular Brasileira’ tour to a close with a special performance at Nubank Parque in São Paulo on the evening of October 17, 2026. Organized by 30e and presented by Itaú Live, the event opens its gates at 7:00 PM for a show featuring timeless hits such as “Mas, Que Nada” and “País Tropical.” Tickets are available exclusively through Eventim, with an early presale for bank clients beginning on May 25.
What to Expect
The show will transport the artist’s established repertoire, including classics like “Mas, Que Nada,” “País Tropical,” and “Taj Mahal,” to stadium scale at Nubank Parque. Produced by 30e with curation by Itaú Live, the performance promises a collective celebration that blends elements of samba, soul, and groove in a unique format. Details regarding opening acts or a specific setlist have not yet been released by official sources as of this verification date.
Practical Tips
Arrive early to ensure timely entry through the gates, which open at 7:00 PM. Given that Nubank Parque is a large-scale stadium, security checks and access can take considerable time. Secure parking in advance via the Zul Digital app, or consider using public transportation due to heavy traffic congestion in the Morumbi area during peak hours. Outside beverages are prohibited; consumption inside the venue must comply with house regulations. Bring only your identification documents and digital tickets purchased through Eventim.