Jorge Ben Jor will perform his “Alquimia Popular Brasileira” (Brazilian Popular Alchemy) show for a single night at Nubank Parque in São Paulo on October 17, 2026. The concert is scheduled to begin at 7:00 PM and is part of the artist’s namesake tour, produced by 30e. Tickets for the event can be purchased through the Eventim platform.
What to Expect
The “Alquimia Popular Brasileira” (Brazilian Popular Alchemy) show features a unique performance by Jorge Ben Jor, focusing on a fusion of genres such as samba, soul, funk, and spiritual elements. The repertoire includes his greatest hits, such as “Mas, Que Nada,” “País Tropical,” “Taj Mahal,” “Fio Maravilha,” and “Ponta de Lança Africano (Umbabarauma).” The event is a large-scale stadium concert held at Nubank Parque, produced by 30e.
Practical Tips
Jorge Ben Jor will perform his show “Alquimia Popular Brasileira” (Brazilian Popular Alchemy) for a single performance at Nubank Parque in São Paulo on October 17, 2026. Organized by 30e and presented by Itaú Live, the event is scheduled to begin at 7:00 PM. Tickets are available through the Eventim platform, while VIP boxes (camarotes) can be purchased directly via WhatsApp.
Practical Tips
To secure a parking spot at Nubank Parque, advance reservations can be made through the Estapar service. Tickets must be purchased exclusively via the Eventim website. Customers of Itaú Bank are eligible for pre-sale discounts when using their credit cards.