The MLS Festival is scheduled for August 16, 2026, at Nubank Parque, located at 1705 Francisco Matarazzo Avenue in São Paulo. Starting at 5:00 PM, the event features a series of lectures focused on sales, business, and human resources management, with keynote speakers including Caio Carneiro, Flávio Augusto, and Joel Jota. The festival’s format alternates between educational sessions and entertainment throughout the day.
What to Expect
The event features a dynamic format that alternates between keynote lectures and entertainment throughout the day, centered on the core pillars of sales, business, and human development. The confirmed lineup includes Caio Carneiro, specializing in sales strategy and negotiation; Flávio Augusto, a prominent Brazilian entrepreneur discussing business scaling; and Joel Jota, focusing on leadership and high performance. While the specific entertainment schedule has not been released, the event is structured to bridge technical knowledge with the practical, real-world experiences of the speakers.
Practical Tips
Access to the MLS Festival, scheduled for August 16, 2026, at Nubank Parque, requires planning for a 5:00 PM start time. For those arriving by car, parking can be reserved in advance through the Zul Digital platform (operated by Estapar, a major local parking provider). The lineup features keynote speakers and entertainers including Caio Carneiro, Flávio Augusto, and Joel Jota; arriving early is recommended to secure a good viewing spot before the presentations begin. Tickets must be purchased exclusively through the official event website (mlsociety.co/festival/). For VIP box seating (camarotes—elevated, private hospitality areas common at Brazilian events), inquiries should be made directly via the organizer’s official WhatsApp customer service channel.